|
Title
|
|
About AgriMissouri™
AgriMissouri’s™ objective is to promote products grown, raised or
processed in Missouri. “We’ve long known that consumers want the local, high-quality, trusted
brands that Missouri agriculture has to offer,” said Sarah Gehring, marketing specialist with the department’s
Agriculture Business Development Division, which administers the AgriMissouri™ Program.
“Unfortunately, small producers and companies don’t always have the resources to reach
the right consumers. That’s where AgriMissouri™ comes in.”
AgriMissouri™ represents food and non-food processed products including
fresh fruits, vegetables, horticultural products and agritourism destinations throughout the state.
The program identifies Missouri brands and destinations through marketing and communications assistance
such as advertising, promotions and educational seminars.
To strengthen the AgriMissouri™ brand and services to members, the
AgriMissouri™ staff works hard to implement an aggressive marketing plan that focuses on retail,
wholesale, foodservice and direct-to-consumer market channels. We also provide training to our
members by offering educational opportunities and access to trade shows.
|
| |
Consumer Support |
For questions regarding AgriMissouri™ membership or promotional opportunities, please contact:
Sarah Gehring, AgriMissouri Coordinator
573-522-9213
Sarah.Gehring@mda.mo.gov
Areas of work: AgriMissouri Membership, Food Processing, AgriMissouri Marketing & Agritourism
Tony Anderson, Marketing Specialist
573-751-2969
Tony.Anderson@mda.mo.gov
Areas of work: Farmers' Markets, Organic Production & Horticulture |
|
|
|
AgriMissouri™ Membership
|
|
AgriMissouri’s™ objective is to promote products grown, raised
or processed in Missouri. This can include fresh agricultural or processed products
derived from agriculture.
AgriMissouri™ promotes members’ products and experiences through
a variety of promotions and events held throughout the year. Some of these include trade
shows, consumer contests, workshops and the AgriMissouri™ Buyer’s Guide. AgriMissouri™
membership is divided into three categories to serve our members. Each membership
category receives separate membership benefits. Below are the membership categories
and definitions of each. To learn more about joining AgriMissouri™, please view our
AgriMissouri™ Membership Application.
Product Member
Businesses that grow, raise or process Missouri agricultural products.
Agritourism/Experience Member
Business or farm that provides an agricultural experience.
Farmers’ Market Member
Any organized group of farm product producers, whether
incorporated or not, that gathers to sell goods they grow or make.
|
|
Home
